Globalisation 101

Globalisation, what is it?

‘Globalisation refers to an international community influenced by technological development and economic, political, and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness, and the virtually instantaneous exchange of information.

Globalisation could lead to the homogenisation of world cultures, or to hybridisation and multiculturalism’ (O’Shaughnessy and Stadler, 458).

It really is a small world after all.

Well, not literally. The earth isn’t physically small if it can hold over 7 billion people. However, the world is shrinking in a sense that everyone who inhabits the earth is being connected. With every passing day our technology is getting better and better. Originally, we used letters to communicate with people on the other side of the world. That is not the case in this day and age. Now sending a message from Australia to North America is practically instantaneous. Because of these advancements in technology, people no longer need to be physically near each other to feel a sense of connection.

This leads into a term that was coined by Marshall McLuhan, The Global Village. What is the Global Village? McLuhan used the term to describe that the world has shrunk. Which as said earlier, it has.

Not only have we been able to communicate with different people, but we’ve also been able to learn about different cultures. In turn we’ve opened our senses about the world. You see it in movies, food and even fashion. Learning about different cultures has inspired people to come up with new and unique ideas. This is where the idea of being connected comes in. People of different cultures no longer seem so distant.

With all of this in mind, this links into media saturation. Media saturation is characterised by the loss of meaningful interpersonal communication and traditional communities, languages and value systems. Which basically means we’re getting bombarded with too much information.


Appadurai, A (1996) ‘Disjuncture and Difference in the Global Cultural Economy’, Modernity at Large: Cultural Dimensions of Globalization, Minneapolis and London: University of Minnesota Press, pp. 27-47.

O’Shaughnessy M & Stadler J, 2012, ‘Globalisation’, Media and Society, Oxford University Press, Oxford, pp 458 – 471.  


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