With the expansion of the internet over the years, it’s gotten to the point where we don’t know everything that goes on there. However, what we do know is what we like and the internet can give us exactly that. With the addition of things like Netflix and Steam, we’re able to change and shape our view of the internet to how we want to see it.
This is due to recommendation systems that have been put in place. These recommendations allow things like Netflix and Steam to cater to everyone’s tastes. Due to the sheer amount of people on these two applications alone it allows niche products to flourish. This is the Long Tail effect. In short, niche products are in high demand while mainstream products are not.
This in turn makes technology so addictive since every time someone turns on their phone, they’re shown something that’s within their interests.